By the time your a decade or two into adulthood, you know your body pretty well and don't need to step on the scales to know when you've lost weight. You can feel it. Losing just a few kilograms can give you an incredible lightness of being. It can also substantially reduce your risk of developing a range of debilitating diseases.

A  5 to 10 per cent loss of weight can reduce your risk of developing cardiovascular disease by 35 per cent. This includes heart attacks, strokes and all the related metabolic factors such as high blood pressure lipids and blood sugars. Even men who are not excessively overweight will benefit from a small loss.

And, once a loss is achieved, a whole lot of other health benefits will fall into place too. But if everyone knows that losing weight feels so good and that it is so obviously beneficial, why are we getting fatter?

In Australia, about 67 per cent of adult men are now overweight or obese. Despite a diet of public health messages about the dangers of being too heavy, the past two decades have seen a 3 fold increase in obesity. "The enviroment conspires against us," says Boyd Swinburn, professor of population health at Deakin University. Its dificult to take the default choice in the cafeteia and it's difficult not to drive to work. And once you're overweight and try to lose weight, a number of mechanisms make it hard to do so. 

* If you've already got joint problems, you can't easily become physically active.

* If you lose weight too fast, your body can respond by blocking the loss.  

* If you try hard and don't succeed, you may end up with a greater sense of failure than you began with.

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