If you're worried that you weigh too much, you're anything but alone. On any given day, half of the country's adult population is on a diet.

Excess weight is probably this country's number-one health concern today.

Excess weight is also the number one ill-defined health term. This anxiety and ignorance is in a large part created and nurtured by advertising, especially women's magazines, which play a particular hypocritical role in this anti-feeding frenzy.

Many of the models featured on covers and throughout the magazines are unrealistically thin, and many of them have serious eating disorders, such as anorexia and bulimia.

One survey found that, in 1989, the eight leading US women's magazines had 437 pages of articles on weight loss. Yet that same year, those same magazines featured 2,356 pages on food.

But advertising has built its hype on traditional beliefs, including medical, that fat is bad for you; insurance company tables purporting to show 'ideal' weights; the media's ignorance of what is overweight and what is 'over-fat'; and society's perverse tendency to blame fat people for being fat, and then to discriminate against them in a myriad of ways, from clothing to employment, which imposes dreadful psychological pressure.

Along with this anxiety and misinformation have come fad diets by the tonne. Yet despite this obsession, people this decade weigh more than they did in the 60's. Partly its because the population is ageing, and with ageing comes a slowdown in metabolism and the resulting middle-age spread. But another major reason is that such diets work for only 5 % of those who try them. In the long run, everyone else not only regains lost weight, but often puts on even more. Eca Stack is a fast weight loss product that can beat these odds.  

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